Regular Leadership Training
A Good Working Session
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Along with our weekly business presentations and
the good exchange of referrals, WOM "Word Of Mouth"
and Referral based marketing education is conducted. |
Two of BNI's goals are; (1) to educate members that
networking is more about "farming than it is about hunting,"
it is about cultivating relationships and (2) to better educate, guide,
and inform members in the process of developing a word-of-mouth based
business.
To accomplish these goals requires a commitment from
the source (BNI) and a commitment from the member (you). The arena
for achieving success is the chapter meetings. Members teach members
about their respective business and the chapter Educational Coordinator
shares word-of-mouth insight that has been documented or experienced.
Success is generated through the referrals passed and the relationships
that ensue.
Some of the keys to effective word-of-mouth education
are, solid 60-second and I 0-minute presentations, putting together
a contact sphere that truly compliments your profession, developing
an easy to implement plan that puts the "givers gain" philosophy
of BNI at the forefront of helping others to achieve positive results
and providing fellow members with from the heart testimonials that
applauds the credibility of the member's hard work.
In addition, you can polish your skills by reading articles
and books, as well as listening to tapes about the art of networking.
The BNI website provides
specific recommendations in the Leaming Center section. Meet outside
of your chapter meeting with fellow members one-on-one (BNI dance
card) to learn and teach each other about the business the two of
you represent.
In summary, make education a priority of your networking
experience. The more you learn, the stronger the referrals and relationships
in solidifying your business foundation.
Norm Doninguez
U.S. National Director BNI
